3
reas and match the
subheadings (a-& ) to the
paragraphs (1-6). there is one
entra subheading. justify your
a suy now, pry later
& wrapping itu
c searching the shop
d cooking up nore tros
e tempting you with special
aprelung to the senses
6 une of sight
you only wanted some milk and a loaf of
bread, so why is your basket overflowing
by the time you get to the checkout? well,
the answer lies in the tricks supermarkets use
to make you spend more. let's grab a trolley
and find out some of the secrets behind those
tರ ಗ!
exposed!
the tricks of the trade
as you walk into the supermarket, the delicious smell of
freshly baked bread his you and you immediately start
feeling hungty. then right by the entrance, you see
beautiful displays of fresh and colourful produce.
making you feel even hangrier. this is all intentional
because every supermarket knows that hungry customers
buy more fruit and vegetables. also starting your
shopping by selecting healthy, fresh fruit and vegetables
may make you feel less guilty about picking up a few
extra treats later on.
4
don't expect supermarkets to use packaging strategies
that make it easy to work out which goods are the
cheapest either. it may be easier to grab some pre-
packaged apple, but they're also a lot more expensive
than loose ones.
57
who can resist a buy one get one free deal? yet, with
around one third of the food the world produces going to
wase. is that second chocolate cheesecake really
necessary? in the same way. 3 for £6 might sound like a
great bargain, but always check how much an item costs
individually. you might not be serving very much at all and
you have two extraces that you don't really need.
have you ever noticed that just when you've leamt
where the tomato ketchup is the shop moves it?
supermarkets love doing this, so that you have to spend
time walking up and down the aisles looking for what
you want to buy. then, when you finally arrive at the
checkout, there are tempting displays of sweets and
magazines to throw into your trolley while you're waiting
in line.
61
supermarkets know that customers tend to choose
products that are at eye level, so the items on the middle!
shelves are usually the most expensive ones. cheaper
brands are on high shelves that are hard to reach. so.
remember to give your neck a workout and check out
what's on the top shelves.
if you think all these things are sneaky, look at what
supermarkets are planning for the near future! shops will
scan your loyalty card as soon as you walk in and send
money-off coupons to your mobile phone as you shop.
3d displays will address you by name and as you're
walking out you might even get an sms telling you that
you've forgotten to buy milk!
актив
чтобы а​

Northern Ireland Northern Ireland, integral part of the United Kingdom of Great Britain and Northern Ireland, is situated in the northeastern portion of the island of Ireland. Northern Ireland is bounded on the north and northeast by the North Channel, on the southeast by the Irish Sea, and on the south and west by the Republic of Ireland. It includes Rathlin Island in the North Channel and several smaller offshore islands. It is also known as Ulster, because it comprises six of the nine counties that constituted the former province of Ulster. The total area of Northern Ireland is 14,148 sq km. The shoreline is characterized by numerous irregularities and is about 530 km (about 330 mi) long. The major indentations are Lough Foyle in the north and Belfast, Strangford, and Carlingford loughs in the east. A striking feature of the northern coast is the Giant's Causeway, a rock formation consisting of thousands of closely placed, polygonal pillars of black basalt. The country consists mainly of a low, flat plain in the approximate center of which is Lough Neagh, the largest lake in the British Isles. Other important lakes are Lough Erne and Upper Lough Erne. The climate of Northern Ireland is mild and damp throughout the year. The most valuable natural resources of Northern Ireland are its fertile soil and rich pasturelands. Natural waterpower is abundant. The chief minerals are basalt, limestone, sand and gravel, granite, chalk, clay, and shale; bauxite, iron ore, and coal also are found in small amounts. The capital and largest city of Northern Ireland is Belfast. The other major city in Northern Ireland is Londonderry. Originally, Northern Ireland was culturally indistinguishable from the remainder of Ireland. However, with the waves of colonization from England and Scotland during the 17th century, the northeastern province of Ulster evolved a distinctive cultural identity. There is a thriving theatrical movement in Belfast, and much literary activity. Belfast is the base of Opera Northern Ireland, which presents seasons at the Grand Opera House in the city, and also tours the province. A ballet company is based in the capital, as is the Belfast Philharmonic Society, one of Britain's leading choral societies. The Ulster Symphony Orchestra is among the leading orchestras of Britain. Queen's University hosts the annual Belfast Festival. Northern Ireland has two national museums: the Ulster Museum in Belfast, which houses a collection of Irish antiquities; and the Ulster Folk and Transport Museum in Holywood, County Down.

Turn to the left     Повернитесь на лево
He left Moscow yesterday     Он уехал из Москвы вчера

We were travelling by train      мы ехали поездом
He trains bowers                      он тренирует боксеров

She needs a good rest     ей нужен хороший отдых
rest of us                            остальные , остальные из нас

What kind of music do you like?  какой вид музыки вы любите?
He`s a kind person                       он добрый человек

I usually go for a run in the morning       я обычно по утрам бегаю
He runs the company                                он управляет компанией
 
I don`t know what you mean                 я не знаю, что ты имеешь в виду
He found a means to help them            он нашел средства им
                                                             также означает скупого человека

My flat is big                                      моя квартира большая
The wall is flat                                   стена плоская
                                                            еще это слово обозначает бемоль