Celebrities endorsing products is something that nowadays (1) …………………………..…... (see) all over the world. But it is far from new, in fact this method (2) …………………………..…... (use) for the first time as far back as the 19th century when a set of chess pieces (3) …………………………..…... (promoted) by a famous chess player.
Celebrity endorsements are still being used today because they work. George Clooney’s coffee adverts
(4) …………………………..…... (play) continuously in the UK for years and some say that the adverts have not only boosted the company’s sales, but they also (5)…………………………..…... (improve) the reputation of the celebrity. By the end of this year George Clooney’s adverts (6) …………………………..…... (watch) by over 10 billion people. In recent years celebrities (7) …………………………..…... (sign) contracts with famous perfume companies, and every December people want
(8) …………………………..…... (see) who is promoting the latest scent. (9) …………………………..…... (say) that, there are some people who won’t buy a product because of the person endorsing it. But with global audiences on the rise, it looks like celebrities (10) …………………………..…... (earn) plenty of extra cash for years to come.
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2 Complete the text with the correct form of the words given.
Many psychologists argue that school uniforms benefit everyone: teachers, students and parents. They can make sure that the students wear (1) …………………………..…... (sense) clothes to school, helping them to focus on their education instead of their appearance. Another reason is that they can actually reduce (2) …………………………..…... (child) and (3) …………………………..…... (predict) behaviour in the classroom. There is also evidence to suggest that wearing a school uniform can help students to develop more effectively, because they can encourage and a sense of belonging and school pride. On the other hand, some experts are more (4) …………………………..…... (cynic) and claim that making students wear school uniforms is
(5) …………………………..…... (point) and possibly even harmful to individual student's creativity and identity.
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3 Complete the text with the correct answer,A, B, C or D.
‘I can’t get a job because I don’t have experience, and I don’t have experience because nobody has given me a job.’ This is a common scenario for school leavers, so one thing they should think about is how they are going to
(1) ……………… experience before they get a job. At the end of the day concrete experience will be more valued than a (2) ………………on paper.
I suggest (3) ………………a hobby that will have elements that you can transfer into (4) ………………. For example, if you want to be a journalist, start writing a blog. If you want to be a scientist, (5) ………………some research of your own. You have to take responsibility for this as only a few parents will actually tell you what career you must choose. To (6) ………………your fears it is a good idea to practise a hobby with other people, as they can make the whole process fun and lift your (7) ………………if you lose motivation.They say it takes five years to be really
(8) ………………at something. So imagine, if you start now, where could you be in five years’ time? Who knows, you might get to a (9) ………………where you can turn your hobby directly into a job and start your own business, and if that takes off you will feel on top of the (10) ……………….
1 A put B make
C up D gain
2 A note B mark
C qualification D score
3 A giving up B taking up
C beginning up D embarking in
4 A work B job
C career D paper
5 A overcome B take
C make D undertake
6 A come off B go down
C overcome D look up
7 A humour B spirits
C shadow D moon
8 A best B successful
C top of the world D astounded
9 A point B spot
C top D mark
10 A moon B world
C heaven D clouds
Complete the text with the correct active or passive form of the verbs given.
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