Match each definition with the letter of one of the following: a - commercial (n.)b – billboardc – complimentaryd - campaign, e – readershipf – slogang - press releaseh – featuresi – publicityj - brand awareness 1. memorable motto or phrase -- 2. a large, square sign used to post advertisements --
3. a statement (about a product) released to the news media -- 4. an advertisement on tv, the radio, etc. --5. the attempt to manage how a public sees a product -- 6. the number of people that read a particular newspaper, magazine, etc. --7. a plan of action (to promote a product) -- 8. a measure of
how popular a brand is (how many people know it, etc.) -- 9. special characteristics, qualities -- 10. free – ​

1. Have you got a light? - Sorry, I DON'T SMOKE.2. My wife has never been to France. She IS PLANNING to go there next summer.3. Your car is so clean. How often DO you WASH it?4. Students often THINK that exams ARE a nuisance.5. Peter seldom TELLS the truth. You can't believe everything he SAYS.6. DO you UNDERSTAND what he IS TALKING about?7. Nancy LOOKS like her father.8. What DO YOU DO? - I'm an engineer.9. The soup  TASTES good.10. IS your brother a student now? - Yes, he STUDIES at the University.11. Ann PLAYS the piano better than Susan.And who IS PLAYING now? - I THINK it IS Susan.12. What ARE you DOING tomorrow evening? -1 AM GOING to the theatre.13. I usually DON'T HAVE breakfast before I GO to work.14. She often TAKES my dictionary but seldom rememberS to bring it back. If tomorrow she askS for the dictionary again, I shan't give it to her.15. What a beautiful dress you ARE WEARING.' When did you buy it?16. He is a night watchman. He WORKS at night and SLEEPS in the daytime.17. She IS a dietician. She HELPS people to choose the right food.18. They SAY if you SEE a black cat, you DON'T HAVE good luck.19. Jane IS in Paris now. She IS LEARNING French there.20. If Peter CONTINUES to drive his car carelessly, he'll get into a traffic accident.21. DO you HEAR this noise downstairs? What can it be?22. Have you heard about Tom? He IS BUILDING a new house now.23. You'll have to put on your rubber boots if it DOESN'T STOP raining in a minute.24. If I HAVE some time in the evening, I'll repair your bicycle.25. Excuse me, but you ARE STANDING on my foot.26. She IS GIVING two concerts in London next week.27. What time DO the children COME out of school, as a rule?28. Why ARE you SMELLING the meat? ISN'T IT fresh?29. She IS always LETTING me down!30. DO you BELIEVE in God?31. You ARE always COMPLAINING about the weather!32. Take the saucepan off the cooker! The water IS BOILING.33. I'm afraid you can't see my daughter at the moment. She IS HAVING a music lesson. She always HAS it on Friday mornings.34. She IS still ill, but she IS GETTING better now.35. DOES it often RAIN here at this time of the year?36. Don't interrupt me while I AM TALKING to somebody else.37. He's a doctor, but he ISN'T practisING at the moment.38. What IS he DOING! - He IS TRYING to get the car started.39. In Britain most shops CLOSE at 5.30 p.m.40. I'm sorry it's so noisy, but we ARE MOVING the furniture.41. Where DO you COME from?-I COME from Russia.42. Flowers always MAKE a good present.43. Alice never GOES to work by bus. She WALKS through the park, as a rule.44. What DOES he MEAN by saying this? It soundS strange.45. I WRITE to my parents twice a month.46. She IS always  LATE for classes!47. I AM WRITING this letter to you while the children ARE PLAYING on the beach. Actually, they PLAY here the whole day.48. If we START at nine, we HAVE plenty of time for the shops. We ARE free till half past four.49. They always TELL him everything. So I THINK, he KNOWS about it already.50. This carpet costS 30 dollars. Why not buy it?51. He IS still TRYING to find a job but there ISN;T much work available at present.52. Believe me, I AM THINKING of you all the time.53. I DON'T KNOW how they MAKE both ends meet. They HAVE six children and DON'T EARN very much.54. My mother THINKS that hitch-hiking IS dangerous.55. The police IS LOOKING into the matter now.56. People LIKE stability in life.57. They ARE OPENING a new McDonald's tomorrow.58. The English BELIEVE that their home IS their castle.

1. We did not want to stay IN town on such a hot day, so we went TO the country.
2. It is very late: Go TO bed at once.
3. Where is your little sister? - - She is INbed. Mother always puts her TObed at eight o'clock. 
4. In summer my mother does not go TO work and I don't go TO school. We live IN the country. My father goes TO work every day, so he stays IN town. But sometimes he comes TO the country after work and goes back TO town early in the morning, when I am still IN bed. 
5. In winter I usually go TO bed at ten o'clock because I learn IN school
and have to get up early. But in