очень надо.
Complete this article from the Financial Times with the expressions listed.
a) direct marketing х4 b) advertising х4 c) campaign d) discounting e) brands х3
f) branded х2
HJ HEINZ DROPS TV ADVERTS IN MOVE TO DIRECT MARKETING
HEINZ, the food manufacturer that brought the British public such memorable advertising campaigns as Beanz Meanz Heinz, is planning to create a new slogan - Heinz Meanz……………. (1). Mr. Tony O’Reilly, the flamboyant chairman and chief executive of the Pittsburg-based international food group, is planning to end UK commercial television……………….. (2) for his products this year and instead concentrate on………………. (3). Mr. O’Reilly, whose career in marketing took off after he created the Kerrygold…………….. (4) for Irish butter in his early 20s, believes the era of mass marketing is giving way to more targeted selling techniques. The Heinz plan to give up television…………….. (5) would be one of the most radical marketing moves in recent years by a food manufacturer. It comes as manufacturers of ………………. (6) food products are facing growing competition from cheaper, own-label goods produced by supermarkets. The Heinz account is one of the longest established in television……………… (7). Heinz has already built up a database of 5.6 million homes in the UK that are heavy users of the company’s products. Mr. O’Reilly plans to send special discount vouchers directly to those homes, thereby bypassing conventional ………….. (8) media such as television and newspapers. The discount vouchers will be for individual Heinz products, such as baked beans, but also for groups of Heinz lines. Mr. O’Reilly has decided that …………….. (9) is the most cost effective way of maintaining loyalty to the ………………… (10). The Heinz chief executive sees the plan as the start of a ‘guerrilla’ campaign against the increasing power of the large supermarket groups, which, he believes, sometimes treat……………….(11) products cavalierly. Mr. O’Reilly wants to take control of………. (12) policy for his …………..(13) rather than leaving it to the discretion of supermarkets. He is concerned that Heinz products are often treated as mid-market products when they should be priced and displayed as premium …………….. (14). If Heinz goes ahead with its plan and proves that………………. (15) to its best customers works, it could be a blow to commercial television.
1.Yesterday Alice stayed at home all day.When she got up in the morning, she felt ill and decided not to go to school. But by 10 o’clock in the morning she was beginning to feel better. By then it was too late to go to school. It was raining and she didn`t want to go outdoors. Her friends were all at school. They all had their lessons. Alice had no one to talk to.
After school Cyril stopped at her house to give her homework and find out how she felt . When Cyril came in, Alice looked into her pad and listened to the player
Cyril didn`t plan to stay at her house very long, but she was lonely, so Cyril spent the whole evening at Alice’s.
2.
1. I have been in Moscow for a week, when a friend of mine (to call) on me.
2.I took temperature, when the doctor came in.
3. He said he brought me some medicine.
4. She couldn`t go skiing last Sunday, as she had catched cold.
5. I asked if they already had taken him to the hospital.
6. Sasha enterd the Institute after he passed all his exams.
7. Peter had attended many lectures on history before he made a report.
8. She could not buy a new dress because she had spent all the money.
9. He went to the cinema after he had dinner.
10. The boy didn`t start eating until he had washed his hands.
11. She felt tired because she had worked hard the day before.
One day I went to the forest to pick mushrooms. At first everything was fine, and when I collected a sufficient amount of mushrooms, I realized that I had to return home. I turned around and realized that, the road is not the one I was walking on. I immediately felt scared and did not know how to get out of there. But she continued to walk and fortunately there is a river flowing there, and walked along this river, knowing that it would lead me to the people. And so I got to some village, and there people brought me to my parents. After that, I never went alone.