Перепишите диалог №2 и переведите его письменно на язык. advertising is very important in marketing. its aim is to increase sales and to get profit for the company. the different media for advertising include television, radio, newspapers, magazines, internet, etc. advertising has a lot of advantages: · it provides the consumers with information about prices and resent improvements in goods and qualities · it often results in lower prices · it stimulates competition and competition benefitsus all critics list the following disadvantages: · the information contained in advertising does not inform and often misleads the consumers · advertising costs are paid by the consumers · consumers often spend money for the products they do not really need three strategies are especially popular with advertisers: slogans, rational appeals and emotional appeals. slogans. they sound great but mean little. e.g.”snickers – eat and go” rational appeals. they rely on logic or reason. e.g.”moskitols – and bugs don’t bite” emotional appeals. they rely on psychology. e.g.”toyota – drive your dream”. all these strategies persuade the consumers to buy a product or service. nevertheless, we are responsible for evaluating advertising and deciding whether to buy or not to buy the product. questions 1) what is the aim of advertising? 2) what advantages and disadvantages do the critics list? 3) why do the advertisers use different strategies in advertising? 3) can you give some examples of the slogans? 4) does advertising influence your decision on buying the product?
