Read the text. For questions 1-5, choose the correct answer A, B, C or D. THE CHANGING WORLD OF VIDEO GAMES
Video game technology has changed greatly over the last few decades. From basic single-player computer games involving simple stick controls, we can now control the movements of video game characters with our bodies. We can even invite other people from anywhere in the world to join us in online games. So how might gaming develop over the next few decades?
The average age of gamers has risen to about 30 in recent years. Experts agree that this trend is likely to continue. Not only are people continuing to play games later in life, but now even older people with no computer skills can also confidently take part in the games console craze. More and more games are designed to need very little pressing of buttons. Games of the future may even be completely controlled by voice. Because of this user-friendliness, game designers are trying to attract a whole new market – the middle-aged. We may soon see games with themes such as gardening or cookery in the future.
The younger generation, however, can push themselves harder with more serious gaming and they expect games to become a lot more physical in the future. There are already some games that sense the movement of any part of the body. Soon, games consoles will even be able to respond to the way we feel from the look on our faces. Soon, games will feel more real than ever through the use of 3D imagery.
Today’s most advanced video games are played in the home, but it is already common for people to continue playing them wherever they go via their phones of similarly-sized gadgets. Businesses could even try to take advantage of this, couldn’t they? They could start advertising within games that people in their target groups, those who live in certain areas or by people with particular tastes, play
1. What is the main purpose of this article?
A. to examine the video game industry today
B. to predict future developments in the video game industry
C. to compare video games of the past with ones that are around today
D. to advise businesses how to use video games to advertise their products
2. In what way have the people who play video games changed in recent years?
A. The average age of gamers has lowered.
B. The average age of gamers has risen.
C. More gamers are playing games online.
D. Fewer gamers are playing games online.
3. Why might future computer games be more popular with middle-aged people?
A. Because they will not require them to be familiar with traditional games consoles.
B. Because they will teach them skills that they can use in their jobs.
C. Because they allow them to play, cook or work in the garden, at the same time.
D. Because middle-aged people of the future will have more time to play computer games
4. What will the main difference in video games of the future for younger players be?
A. They will require less effort to play.
B. They will become harder to finish.
C. They will be able to recognize players’ emotions.
D. They will become more expensive to buy.
5. What does the writer suggest businesses should do in the final paragraph?
A. make their own video games to advertise their products
B. make adverts for people who don’t play video games
C. advertise their products on the covers of video games
D. advertise their products while people play a video game
he and my mother split up. He must have wanted the best for me, but the best was always what he wanted. He chose my school and I hated it. I had no friends there, I was miserable and didn't do well, so I was asked to leave. He must have been very disappointed, but he said nothing to me. He wanted me to be an actor like him but I'm not at all like him. I tried it for a while, but I was miserable until I met my husband. He's a vet and I'm his assistant. Now I'm doing what I always wanted to do, working with animals. My father and I have always been so different. I love animals and he loves books and music, and above all opera, which I hate. If he comes to see us (we live on a farm), he always wears totally the wrong clothes, but we still don't see much of each other. It’s because he didn't really want me to marry George. He wanted me to marry a famous film star or something, but of course I didn’t. George and I don't want children, we have our animals, but my father would love to have a grandson. Maybe his new wife will give him the son he wants, but probably not. She cares too much about being slim and beautiful. I occasionally see one of his films on TV. I find it hard to believe he's my father. He is like a stranger.
y first wife and I only had one child. It might have been nice to have more. I would have liked a son, but we just had Carmen. I see her as my best friend. I think she always comes to me first if she has a problem. We have the same sense of humour and share many interests, except that she's crazy about animals, obsessed with them - she has always had dogs, cats, and horses in her life. We were closest when she was about four, which I think is a wonderful age for a child. That's when they need their parents most. But as soon as Carmen went to school, she seemed to grow up and grow apart from her family, and any father finds it difficult with a teenage daughter. She was very moody and had an odd group of friends. There was an endless stream of strange young men coming to our house. I remember I once got annoyed with her in front of her friends and she didn't the and my mother split up. He must have wanted the best for me, but the best was always what he wanted. He chose my school and I hated it. I had no friends there, I was miserable and didn't do well, so I was asked to leave. He must have been very disappointed, but he said nothing to me. He wanted me to be an actor like him but I'm not at all like him. I tried it for a while, but I was miserable until I met my husband. He's a vet and I'm his assistant. Now I'm doing what I always wanted to do, working with animals. My father and I have always been so different. I love animals and he loves books and music, and above all opera, which I hate. If he comes to see us (we live on a farm), he always wears totally the wrong clothes, but we still don't see much of each other. It’s because he didn't really want me to marry George. He wanted me to marry a famous film star or something, but of course I didn’t. George and I don't want children, we have our animals, but my father would love to have a grandson. Maybe his new wife will give him the son he wants, but probably not. She cares too much about being slim and beautiful. I occasionally see one of his films on TV. I find it hard to believe he's my father. He is like a stranger.alk to me for days. I've always
ответ: Написал
Объяснение:
Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their expectations. Customers expect certain things when they walk into a business, and those with the highest level of service will know how to identify those expectations and meet them to the customer’s satisfaction.
However, this process is not as easy as it sounds – customer expectations are a dynamic feature that ebbs and flows regularly in accordance with a wide range of factors. However, when expectations are not met by the performance of your customer service representatives, customer dissatisfaction is the result. Customer Expectations + Service Performance = Customer Satisfaction The quality of your customer service is almost wholly determined by your ability to meet your customer expectations. You can have the greatest service team, but if your customers perceive their needs are not being met, your service reputation suffers.
By the same token, companies that don’t spend much time worrying about customer service – but manage to meet customer expectations consistently – are perceived as offering good customer service. Service quality is largely determined by customer’s perception, which is why meeting customer expectations is an essential part of the process. Identifying Customer Expectations Because customer expectations are an ever-evolving process, it can be very challenging to know precisely what those expectations might be.
The best course of action is to take the question directly to your customer base through a variety of customer service research techniques. Have customer’s complete surveys about your products and service. Provide incentive for them to complete that survey, such as entry into a drawing for an enticing prize. Next time you see a customer, ask if his expectations of your business are being met. If not, find out why and what you can do to make your service better. Common Expectations to Consider Some of the most common and basic expectations customers have for most businesses included: • Fast, efficient and accurate service
High quality products at a competitive price • Friendly, helpful service staff to provide information and answer questions • Prompt responses to their inquiries, whether online, by phone or in person • Sufficient stock to meet their needs without long waits • A trained staff that can handle their questions without referring them on • A clean facility or easy to navigate website All of these expectations comprise the minimum of what your top-notch service should look like. Additional expectations may arise from your customer research, which you can address on an individual basis. Benefits of Meeting Expectations
When you are able to accurately identify and adequately meet your customers’ expectations, your customer service reputation will automatically be enhanced. Some of the benefits of meeting your customers’ expectations include: • Customers that transform from first-time visitors to loyal clients • Increased sales as customers feel more comfortable doing business with you • More referrals from satisfied customers who bring in additional business by word of mouth There is no doubt that adequately meeting customer expectations is an essential part of a robust customer service department.
By accurately identifying those expectations, and meeting or exceeding them consistently, your company is likely to enjoy happier customers and a healthier bottom line. Other reasons for customer service problems include:not listening to or collecting information from customers * poor, or no, focus on the actual design of processes to turn identified customer needs into products and services * gaps between what the organisation intends to produce for its customers and what its systems do actually produce * gaps between what the system is intended to deliver for customers and what it actually does deliver * cost constraints, or failure to set and meet realistic performance standards, which affect what the organisation can actually deliver * poor staff attitudes, training levels and working materials * gaps between what salespeople promise and the actual service or product quality The Voice of the Customer (VOC) is a process that ensures the customer’s voice is deployed throughout a product’s or service’s design, production, marketing, delivery, and after-sales service.