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MARKET RESEARCH
Market research is the process of systematically gathering, recording and analyzing data concerning a particular marketing problem.
Thus, market research is used in specific situations to obtain information that is
not otherwise available to decision makers.
There are 6 steps in doing marketing researches:
1) to define problem
2) to make preliminary investigations
3) to plan research
4) to gather factual information
5) to interpret information
6) to reach conclusion
Survey is a major form of research in the most developed countries. A survey is
the collection of data through use of a questionnaire. The researcher can conduct a
survey by mail, by telephone, or in person.
To reach a large number of widely dispersed people, a mail survey can be
effective and time-consuming.
The researcher can use telephone survey to get an immediate response. This is
efficient way to contact a large group of people. Also, people are more apt to participate
in a telephone survey because it seems easier than filling out forms.
To discuss issues in-depth researches usually use personal surveys because these
enable the interviewer to probe for further information. This type of survey is suitable for
complex and emotional issues. It also allows the interviewer to present visual information
such as a sample product or an advertisement. However personal interviews tend to be
the most expensive.
Popular forms of personal surveys are mall intercepts, focus group interviewers
and in-home services. A mall intercept is a personal survey in which the interviewer
stands in a shopping center, stops consumers and asks them to participate. This is
presumably an effective way to find potential purchasers.
A focus group interview is a personal interview of a small group of people in
which the interviewer poses one-ended questions and encourages group interaction. In a
typical focus group interview 6-12 people participate for 1 or 2 hours. The interview is
usually typed so that it can be studied later. Focus groups are useful for identifying issues
to explore in follow-up studies. Researchers must be careful not to treat the opinions of
one or a few focus groups as being representative of the entire target market. The success
of the focus group depends on the ability of the interviewer to encourage the discussion
and the ability of the researchers to interpret results.
In-home interviews are surveys in which the interviewer visits subjects at their
homes. This kind of interviews gives researches a chance to learn a lot about consumers.
In-time interviews are the least used type of survey.
Variant 2.
№1. Соедини.
1) wealthy - D poor
2) clean - G polluted
3) beautiful - A ugly
4) busy - B quiet
5) crowded - F deserted
6) relaxed - C stressed
7) happy - E miserable
№2.:
1) There were very many people on the bus. It was crowded.
2) The teacher was puzzled. There were no pupils in the class. It was empty.
3) The new student introduced herself. Her name was Sue Lee.
4) My mum was very worried yesterday. I didn't come home from school on time.
5) They saw many houses in the ruined town. It looked like a deserted one.
6) There are a lot of weekly programmes on TV.
7) We are not late. Don't so rush.
8) We knocked on the door. But nobody answered.
9) My father works in a mine . It is very dangerous.
10) Our town is very nice: small, green, clean and quiet.
№3.Перепиши предложения в PastSimple.
1) It’s hot today (two days ago).
It was hot two days ago.
2) We usually travel to London ( yesterday).
We traveled to London yesterday.
3) He often buy some cheese (last week).
He bough some cheese last week.
№4. Поставь глагол в скобочках в правильную форму PastSimple
1) Were they at the cinema yesterday?
2) She wasn't at school last week.
3) Did your friends visit you at the weekend?
4) When did Tom go to France?
5) I gave a very unusual present to my friend for his last birthday.
6) Sam didn't buy any milk for the birthday cake.
7) We decorated the house together.
8) They didn't want to go to bed. They were very excited.
9) What decorations did they make for the party?
10) They enjoyed the film very much. It was very interesting.
№5.Сопоставь реплики.
1) When did A. Pushkin die? -d. in 1837
2) What does it look like? - c. It is not very big and black.
3) What is there in the bag? - e. There are some books in it.
4) How can I help you? - f. I want to report the loss of my bag.
5) Here you are - b. Thank you.
6) Excuse me, is this the lost property office? - a. Yes, what can I do for you?
№6.Заполни таблицу неправильных глаголов.
put - put-put- класть, положить
buy-brought-brought - купить, покупать
Learn-learnt-Learnt- учиться, изучать
hang-hung-hung-висеть, повесить.
run-ran-run- бежать
teach - taught-taught- обучать
win-won - won - победить
catch - caught - caught - ловить
think - thought - thought- думать
Объяснение:
Отметь как лучший ответ
Объяснение:
The film was so _boring that we left it in the middle. (bore)
2. The students were ___interested in examining the dead body in the mortuary. (interest)
3. It’s ___embarrassing to be caught telling a lie. (embarrass)
4. The children are excited about the holiday in Spain. (excite)
5. Last night the food we had in the restaurant was disgusting . We had to send it back. (disgust)
6. The children ran round and round the playground until they were exhausted. (exhaust)
7. It was a cold, wet day and the children were bored (bore)
8. There was an interesting article on bilingualism in the newspaper yesterday. (interest)
9. It was so ___satisfying to hear that the project was a great success. (satisfy)
10. It is really annoying when the train is late and there is no explanation. (annoy)
11. They were __disappointed about the result. (disappoint)
12. Mark was really annoyed with me for leaving without him. (annoy)
13. He was shocked to discover that he had left no money. (shock)
14. He was worried sick when he heard that there had been an accident. (worry)
15. I’m ___terrified by spiders. (terrify)
16. I’m not surprised that he didn’t keep his promise. (surprise)
17. Her exam results were disappointing although she worked very hard. (disappoint)
18. It’s so ___frustrating that he doesn’t listen to what I say. (frustrate)
19. There were some very ___shocking pictures of the fighting on the news last night. (shock)
20. Grandpa gets pretty confused sometimes, and doesn't even know what day it is. (confuse)
21. The teacher wasn't amused when she saw the mess in the classroom. (amuse)
22. She found the film extremely frightening . (frighten)
23. Feeling tired and depressed he went to sleep. (tire/depress)
24. He has got an ___annoying habit of always interrupting people. (annoy)
25.You look very tired. Why don’t you go to bed? (tire)