There are many opinions about advertising. Every week many hundreds of thousands advertisements appear for the first time. We face with ads everywhere: on TV when interesting films and TV shows are interrupted all the time, in newspapers, in the streets. This problem has pros and cons. Very often they don’t quite tell the truth about the products they are advertising. In a TV commercial the advertiser is trying to persuade you to go out and buy something. He wants to make you feel that you really must have it.
There is a number of different ways of doing this:
1.The snob effect. You’re told that the product is most exclusive and of course rather expensive. Only the best people use it.
2. The scientific effect. A serious looking man with glasses and a white coat, possibly a doctor or a professor, tells you about the advantages of the product.
3.The words-and-music effect. The name of the product is repeated over and over again, put into a rhyme and sung several times, in the hope that you won’t forget it.
4. The ha-ha effect. The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.
5. The VIP effect. Well-known people, like actors or football players are shown using the product.
As a rule they don’t inform us about the product’s defects, they put some kind of pressure on consumers. There is the amount of advertising on TV and it annoys TV viewers. There are often commercial interruptions. But we can’t mention only negative features. Advertisers also help us to be informed about a great variety of goods on the market and to choose the one up to your taste and pocket. With their help we can find some new products. Every person has an opportunity to choose, to try something new, to compare and make our own conclusions. Why not?
R: Have you read anything by Hemingway or Priestley in the original? D: Yes, I have. Last year, I read a few books by Hemingway in English, and now I have just finished Priestley's novel "Angels' Street." I liked this book very much. R: I have recently read a few stories by Susan Hill. By the way, do you know that her novel, "I'm the King in the Castle" was published in the Russian language? D: It's very interesting. In what magazine was it published? R: In the "Foreign Literature." I strongly advise you to read it.
There are many opinions about advertising. Every week many hundreds of thousands advertisements appear for the first time. We face with ads everywhere: on TV when interesting films and TV shows are interrupted all the time, in newspapers, in the streets. This problem has pros and cons. Very often they don’t quite tell the truth about the products they are advertising. In a TV commercial the advertiser is trying to persuade you to go out and buy something. He wants to make you feel that you really must have it.
There is a number of different ways of doing this:
1.The snob effect. You’re told that the product is most exclusive and of course rather expensive. Only the best people use it.
2. The scientific effect. A serious looking man with glasses and a white coat, possibly a doctor or a professor, tells you about the advantages of the product.
3.The words-and-music effect. The name of the product is repeated over and over again, put into a rhyme and sung several times, in the hope that you won’t forget it.
4. The ha-ha effect. The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.
5. The VIP effect. Well-known people, like actors or football players are shown using the product.
As a rule they don’t inform us about the product’s defects, they put some kind of pressure on consumers. There is the amount of advertising on TV and it annoys TV viewers. There are often commercial interruptions. But we can’t mention only negative features. Advertisers also help us to be informed about a great variety of goods on the market and to choose the one up to your taste and pocket. With their help we can find some new products. Every person has an opportunity to choose, to try something new, to compare and make our own conclusions. Why not?
D: Yes, I have. Last year, I read a few books by Hemingway in English, and now I have just finished Priestley's novel "Angels' Street." I liked this book very much.
R: I have recently read a few stories by Susan Hill. By the way, do you know that her novel, "I'm the King in the Castle" was published in the Russian language?
D: It's very interesting. In what magazine was it published?
R: In the "Foreign Literature." I strongly advise you to read it.