Выполнить упражнения Exercise 1. Answer the questions. ( )
1. What part does advertising play in public life?
2. Why is advertising called the lifeblood of an organization?
3. Can you give examples of early forms of advertising?
4. What can you say about the development of advertising?
5. What are the channels advertising uses every day?
6. What is the role of mass media in advertising?
7. Why are so many people involved in the great business of merchandising?
I would like to have a racoon (енота) at home. Racoons are very funny. They are friendly to other pets. They are usually grey and black. They are fluffy. They like bisquits very much. But they can make a mess at home!
I have got a cat. He is very kind and nice. His name is Barsik. He is black. Barsik likes to play with a piece of paper. He likes meat and fish. He usually sleeps with me. I like him very much, he is a member of our family.
A little while later, Ben Rogers, another boy Tom’s age, walks by. Tom convinces Ben that whitewashing a fence is great pleasure, and after some bargaining, Ben agrees to give Tom his apple in exchange for the privilege of working on the fence. Over the course of the day, every boy who passes ends up staying to whitewash, and each one gives Tom something in exchange. By the time the fence has three coats, Tom has collected a hoard of miscellaneous treasures. Tom muses that all it takes to make someone want something is to make that thing hard to get.